Traffic Reporting System in Gatekeeper
Objective:
To effectively utilize the traffic reporting system in Gatekeeper to analyze performance and make informed decisions regarding sales team handling of customers.
Key Steps:
Access Gatekeeper and navigate to the reporting section.
Set up the location (e.g., Good Deals in Naples).
Define a date range (e.g., custom range from August 1st to August 19th).
Click on the "Apply" button to apply the selected date range.
Review the generated report displaying performance metrics from 7 AM to 6 PM.
Utilize additional filters to specify reporting for weekends, weekdays, specific days, or all days.
Analyze the graph displaying conversions, rejections, and missed opportunities by day.
Interpret the legend: green for conversions, red for rejections, and yellow for missed opportunities.
Use the scale on the side to understand the number of ups per hour.
Hover over the graph to view performance breakdown for each hour.
Evaluate sales team performance, traffic flow, and make decisions based on the data.
Cautionary Notes:
Ensure accurate selection of location and date range to generate relevant reports.
Interpret the legend correctly to understand the performance metrics.
Verify the scale and hour breakdown for accurate analysis.
Make informed decisions based on the data presented in the report.
Tips for Efficiency:
Use preset date ranges like last 30 days or last week for quick analysis.
Customize date ranges for specific analysis requirements.
Regularly review traffic reports to track performance trends.
Discuss findings with the sales team to improve customer handling strategies.