Home Source eCommerce Dashboard Overview
Objective:
To effectively utilize the Home Source eCommerce dashboard to monitor and analyze the performance of eCommerce websites.
Key Steps:
Access the Home Source menu.
Navigate to eCommerce and select Dashboard.
Review the quick overview of eCommerce business performance.
Use the filter by date range option to customize the data view.
Click on each box to view detailed data and access the settings tab for customization.
Scroll down to view the Google Analytics report for website performance analysis.
Review snapshot windows for quick glance information on budgeting digital advertising.
Analyze top locations, browsers, new versus returning users, page views, channels, and devices.
Utilize information on acquisition channels and top performing campaigns.
Export data if needed for further analysis and decision-making.
Cautionary Notes:
Ensure to hit the apply button after setting up the date range to populate accurate data.
Pay attention to the settings tab for each button to customize information effectively.
Be cautious when making decisions based on data, ensure thorough analysis before implementing changes.
Tips for Efficiency:
Regularly review the dashboard to stay informed about eCommerce performance.
Utilize the data to make informed decisions on digital advertising strategies.
Export data for deeper analysis and reporting purposes.
Train team members on how to effectively use the dashboard for improved collaboration and decision-making.