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Adding Information to a Lead

In this video we will show you where to input basic information that you gathered from your customer.

Overview

After creating a new lead and entering the customer's basic contact information, the next step is to complete the lead details. This information helps you organize, prioritize, and manage customer opportunities more effectively.

Follow the steps below to complete the basic lead information.


Step 1: Enter the Job Type

Use the Job Type field to describe the customer's project.

  • Select or enter the type of job.

  • Use a description that reminds you what was discussed with the customer.

  • Examples include:

    • Kitchen remodel

    • Bathroom renovation

    • New construction

    • Cabinet replacement

This information provides quick context when reviewing your leads later.


Step 2: Set the Estimated Delivery Date

If you have discussed the project timeline with the customer, enter the expected delivery or project date.

Adding this date helps you:

  • Track upcoming projects

  • Plan future work

  • Keep customer expectations organized


Step 3: Schedule a Follow-Up

Before ending your conversation, ask the customer if you may follow up.

Examples:

  • Call tomorrow

  • Follow up next week

  • Contact after a specific milestone

Enter the agreed-upon Follow-Up Date in the lead.

This allows you to:

  • Set reminders

  • Filter leads by follow-up date

  • Stay on top of customer communication


Step 4: Record the Project Budget

Enter the customer's estimated project budget.

Examples:

  • $10,000 kitchen

  • $20,000 kitchen

  • $40,000 kitchen

The budget is typically based on the products and solutions discussed during your conversation.

Recording the budget helps prioritize leads and better understand the customer's project scope.


Step 5: Select the Referral Source

Record how the customer found your business.

Common referral sources include:

  • Designer

  • Online

  • Walk-in/In person

  • Other referral sources

Tracking referral sources helps measure which marketing channels and partnerships generate the most leads.

Designer Referrals

If the customer was referred by a designer:

  1. Select Designer as the referral source.

  2. Search for the designer if they already exist in the system.

  3. Attach the designer to the lead.

This allows the system to track referrals from individual designers.


Step 6: Estimate the Lead Probability

Use the Lead Probability field to estimate the likelihood of closing the sale.

Examples:

  • 70% – Strong opportunity

  • 50% – Moderate opportunity

  • 10% – Low likelihood of closing

Enter the percentage that best reflects your impression after speaking with the customer.

While this field is optional, completing it helps you:

  • Prioritize your sales efforts

  • Evaluate lead quality

  • Better manage your sales pipeline


Review Your Information

After completing these fields, verify that you have entered:

  • Job Type

  • Estimated Delivery Date (if known)

  • Follow-Up Date

  • Project Budget

  • Referral Source

  • Designer (if applicable)

  • Lead Probability

Once these fields are complete, the basic lead information has been successfully recorded.

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