In the following video we discuss setting up a Digital Unity social profile for posting on various social media platforms efficiently. The video explores accessing settings, linking accounts, setting posting schedule, selecting post tags, subscribing to brand and saving preferences.
SOP: Setting Up Digital Unity Social Profile
Objective
To set up a Digital Unity social profile for posting on various social media platforms efficiently.
Key Steps
Click on the hamburger icon located on the top left-hand corner.
Scroll down and select "Digital Unity" from the options.
Click on "Social" and then on the cog icon in the top right-hand corner.
Link your social media accounts (e.g., Twitter, Facebook, LinkedIn).
Choose three days for posting (e.g., Monday, Thursday, Friday).
Select desired post times within the available time slots (e.g., 8 a.m. to 10 a.m., 10 a.m. to 12 p.m., 2 p.m. to 4 p.m., 5 p.m. to 7 p.m.).
Leave the time zones setting as it is.
Choose at least 10 social post tags related to your content (e.g., appliances, specific brands, fall decor, Thanksgiving, New Year).
Utilize the "Subscribe to Your Brand" feature to automatically subscribe to listed tags.
Decide whether to save the settings manually or enable the "Auto Accept Post" feature for monthly automatic post acceptance.
Confirm the setup by saving the changes.
Cautionary Notes
Ensure all social media accounts are correctly linked to avoid posting errors.
Select relevant post tags to reach the intended audience effectively.
Double-check the post times to maximize engagement with the target audience.
Review the content before enabling "Auto Accept Post" to maintain quality control.
Tips for Efficiency
Customize the posting schedule and tags based on your target audience and content strategy.
Regularly review and update the social profile settings to align with marketing goals.
Utilize the automation features to streamline the posting process and save time.
By following these steps, you can efficiently set up your Digital Unity social profile for effective social media marketing.